The Honour Of Being An Early Adopter

Courtesy: @applecrispmusic

Being an early adopter is an exciting game with ups and downs every day. Sometimes, you get yourself into an awesome service before they close the doors and tell you you’re not allowed in. Other times, you end up paying more for a product than you probably should have. And sometimes, you get to see something so early that it you see it start, grow and die before it gets the chance to go mainstream.

As one of people behind the Limestone New Media Group initiative, I’m always keeping Kingston – and Kingston’s businesses – in mind as I browse the web. Fairly early on, I had a feeling that Twitter was going to get pretty big, and I registered a number of account on behalf of local businesses. I did this again earlier this year.

Twitter’s position on these names is pretty clear: Don’t do it. According the the use policy, bulk registrations, impersonating others and trying to sell names back to corporations for profit is a clear no-no and will end in a suspension of the account – as well as potentially other accounts you manage/’own’. I have, twice now, flown straight against this rule and registered a whole bunch (8-10 each wave) of accounts.

I bring this up because I got a wonderful email the other night that allowed me to turn over another account to a local business. I didn’t charge them anything, didn’t have them buy a time share and didn’t even add their email to a mailing list. They wrote to me – and I simply replied with the password.

While it may be that Twitter’s not shutting me down because the haven’t found me, I’ve also been very careful about what I’ve done with the accounts:

1. I don’t tweet on their behalf. In fact in the second wave, I only post a single tweet that reads “This account has been set up as a placeholder. If you feel you should have it (It’s free!), follow the link in the profile for details.”
2. The profile links to this page – which is a letter explaining who I am, what the LNMG is, why I’ve ‘stolen’ their account, and what to do to get the password.
3. I don’t edit defaults: The background, icon and everything else stays to whatever Twitter says it is.
4. Once I get an email, I check who it’s from. If it’s from the domain I’d expect it to be, I just turn over the account. If not, a few quick Google searches will usually confirm who the person is. In either case, once I can verify the person, I blank out the profile link, delete the tweet and send them the password.
5. I don’t market them – I don’t want to be seen as ‘that guy’ who’s squatting the names and approaching people with them. Though I’m not asking for money (Or even suggesting they turn to me for a strategy or consulting), I know that “cold-calling” in this way is frowned upon, so I just don’t do it.

My entire first wave of accounts went to their proper owners in just over 6 months. This second wave is taking a little longer to be disbursed - but I crossed the halfway point by turning over @applecrispmusic recently.

It makes me SO excited to see so many Kingston companies beginning to to adopt social media tools – and I’m honoured to be able to play a small role in helping them along.